Vincent Lootens

In charge of all marketing activities for KupiVIP Holding - leading a team of 33 persons covering Product development, Online marketing, CRM, PR& advertising, Design & Product design, along with management of Private Labels departement and Shoptime leadership. Growth of members’ and buyers’ database 5 folds through management of different channels of customer acquisition (CPC, CPA, CPL, SEM, SEO campaigns) – optimization of return on CAC (10 months, 5 folds payback on 1 EURO basis)

As Executive Director, I was in charge of the management, the growth of revenues and workload of the agency. Main purpose of Inbox's activities is to improve the efficiency of commercial and marketing plans through the understanding of interactions with consumers and their relevant translation into actionable plans.

Heading department made of 5 divisions – Creative Department, In-House Production, Loyalty Programs, Trade Marketing and Advertising & PR – 76 subordinates. Set-up of new organization, definition of duties and responsibilities; budgeting; sales planning; Budget 12 ME. Move the ogranization from ad'hoc management into an effective budgeted one.

In charge of portfolio of brands - cigarettes & Other tobacco products - contributed to the european development of cigarettes brand as cigarettes or RYO, developed & upgraded brand proposition, issued recommendation on development of OTP.

Appointed on one of key french brands, did complete brand proposition & finetuned positioning. Developed new packaging, initiated development in surrounding countries, contributed to substantial growth of brand in its markets - from 3 to 5% in France for ex.

In charge of non-structured markets, I launched portfolio of brands in numerous countries (Romania, Georgia, Yemen, Armenia, Panama,.). Recruitement of sales & marketing team in respective countries, management of partnership, licensing contracting in Canada & Moldova. Grew the turnover in volume by 100%, dropped losses by 3 to break-even.

In charge of English & Portuguese speaking countries, I appointed distributors, set-up sales & promotion teams in Nigeria, RDC, Rwanda, Angola & Mozambique. I launched brands & developed business model in respective countries. Did issue recommendations on Eastern African countries implementation. Grew acitvities or recommended withdrawal when conditions of success were no longer met.

Marketing from A to Z - Preparation to head of Marketing

Business models to develop internationally when out of resources - To move from local to global

International business development - how to grow abroad.