Vladlena Bobrichenko

• Managing and execution of display campaigns, including account setup, organization, and management • Assisting in the preparation of various reports including; post analysis, competitive and planning documents • Leading optimization efforts to meet campaign goals and performance • Mentoring junior staff by managing their projects and daily activities • Building relationships across client services team and with client • Collaboration with other online advertising channels

• Creation of media plans for implementation of advertising campaigns in accordance with the goals and objectives of promotion along the sales funnel • Launching and optimizing campaigns in advertising inventory platforms (Display & Video 360, myTarget, Yandex.Direct, Facebook, Vkontakte); • Analysis of the effectiveness of advertising campaigns in web analytics systems (Google Analytics) • Compilation of statistical reports on advertising campaigns

• Media planning • Communication with clients and planning department about the coordination and implementation of advertising campaigns • Selection of tools and reservation of placements for advertising campaigns • Preparation of weekly and final reports • Analysis of the activities of clients' competitors • Preparation of presentations (PBA, Competetive analyses etc.) • Using softwares for media planning and analysis of advertising campaigns (SimilarWeb, Weborama, Google Analytics, Google Trends, etc.)

Specialization: Global economic governance