Vy Tran

Social Listening - Configured and operated Grab Vietnam's brand monitoring system: built keyword taxonomy, trained classification logic over 12 months, processed 10,000+ monthly mentions at >90% accuracy. - Authored all brand listening reports independently from raw data, not platform summaries. - Conducted manual monitoring of private community groups outside automated tool reach. Crisis Communications & Response - Build crisis severity assessment framework from scratch and automated alert systems for

- Started at Grab when the Vietnam team was still building its social media foundation — and spent three years building out how the brand showed up online. - Managed day-to-day brand communications across Facebook, Instagram, and CMS blog. - Led the 'Ride Forward Driver' campaign (23.6% organic engagement rate) and the #SnapbyGrab series that tripled Instagram followers in one quarter. - Established the content governance guidelines and editorial SOPs that regional teams later adopted as standard — reduci

Led integrated marketing strategy and campaign execution across digital and offline channels for two consumer brands — managing agency relationships, content calendars, performance reporting, and stakeholder presentations. First hands-on experience owning a marketing function end-to-end with real budget and real accountability. --------- - Plan and manage campaigns on Social Media. - Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. - Use

- Build content direction plan for related channels (social media, PR, seeding). - Brainstorm and generate new ideas connected with content orientation for the advertising concepts. - Liaise closely with internal/external affairs to deliver the subliminal advertising message. - Compose SEO/ASO content.

- Coordinate with Marketing dept on planning game broadcast activities. - Take innovative ways in action to generate users' engagement in all social media channels. - Do in-depth game evaluation to define probability of publishing in Vietnamese marketing relying on concrete KPIs. - Conduct competitors analysis to find out SWOT and give suggestion to Marketing dept.

Take action to deliver customers the best service in cinema as well as support colleagues in need.