Vasilisa Trifonova

- Created and managed English-language content for LinkedIn (10,000+ followers), supporting institutional marketing and student recruitment - Developed social media series (MIPLC Alumni Chronicles, Meet the Faculty) from concept creation to publication, including copywriting and visual storytelling - Designed branded assets in Canva, and edited promotional videos for digital campaigns - Ensured consistent brand identity, tone of voice, and audience-focused communication across platforms

• Supporting international students during orientation weeks at the University of Bayreuth • Creating and delivering integration-focused lectures for newly arrived students • Providing guidance for a better adaptation to a new academic and cultural environment

• Coordinated international product launches, marketing campaigns, and brand activations across APAC markets, collaborating with teams in Japan, China, South Korea, and other regions • Localized and implemented global marketing materials across digital and offline channels, ensuring consistent brand communication and market relevance • Collaborated with cross-functional international teams to support regional marketing initiatives, special projects, and market-specific campaigns

• Created English-language content and copy for websites, Google Business Profiles, mobile app, Meta Ads, newsletters, and other digital customer touchpoints • Planned and optimized digital communication for flagship store launches, contributing to website structure, UX improvements, SEO, and customer engagement • Developed content concepts and marketing campaigns for product launches, in-store events, and influencer collaborations across multiple international markets

Intercultural Anglophone Studies is a research-oriented program, which enables in-depth and theoretically informed study of the literatures and cultures of the English-speaking world. The program focuses on theoretical analysis and critical engagement with complex cultural, literary, and linguistic

Through my philological education, I have developed strong skills in reading, writing, translation, editing, and proofreading across various genres. I studied English, German, French, Latin, and Ancient Greek, building a solid foundation for working with diverse texts. Additionally, the "Data Cultu