Camilla Cardoso

Responsible for the CRM strategy and coordination of the Performance Lab, using strategic design and agile methodologies to plan new sales strategies and customer solutions. • Analysis of the Growth Marketing funnel and defining strategies to improve conversions. • The leadership of a multidisciplinary team of four people. • Planning and monitoring communication campaigns and related rules. • Digital channels strategy and creation of triggers for dropout rules.

I was invited to assume a position in strategic planning and increase CRM communications. These opportunities mark a transition in my career. • Responsible for strategically planning digital campaigns by adapting personas and monitoring performance media strategies for activation. • Manage marketing campaigns, producing a schedule considering the Customer Life Cycle. • Orchestrating corporate communications plans and collaborating with other teams to bring more intelligence to CRM.

I had the challenge of developing the brand on social media after a long time without any presence on these channels. • Strategic planning focused on lead optimization and intelligent and relevant content curation; • Relationship with digital influencers, event coverage, and monitoring of mentions and competitors; • In two years, we increased the quality of the content in each channel, developed a relationship with the clients, brought them into the strategy, and raised our KPIs with an undersized team.

I worked at Sapient AG2, a digital company from Publics Group in Brazil, for over five years. My specialization is in the strategic planning of intelligent and relevant content. • Managing the brand's performance in the digital environment, focusing on social media and UX Writing; • Primary focus on strategically managing brand performance; • Diversity in accounts, working with fifteen brands; • Coordination of a multidisciplinary team;

I worked for almost three years in REF+, responsible for managing the social media team and strategy for eleven brands simultaneously. • Coordination of the entire funnel of communication; • Social media strategy, content evaluation, and management of a team; • Online media campaign for Google Adwords and Facebook Ads Campaigns; • Analysis of results, recommendations, and production of performance reports;