William Smith

Professional experience for William Smith

• Current 20 years and 10 months, since 2002

  Founder and CEO

  Ethical Brand Ltd

  Breaking new ground, building a global brand. Actively developing an international profile for the trademarked ethical brand identity, identifying, exploring and developing licensing opportunities worldwide.

• Current 20 years and 10 months, since 2002

  Managing Partner

  Real Life Lab

  Leading edge research, design, strategy, development and operational implementations in marketing, branding, IT and stakeholder communications that support and deliver change, address opportunities, challenges and commercial imperatives in business and not-for-profit environments. Broad expertise in project and program management, disagnostics and organisational firefighting, cultural fitness assessment, stakeholder engagement, cultural integration, workshops, ethical standards.