Wojciech Luszczynski

• Lead GTM and AI RevOps work across positioning, acquisition, lifecycle and CRM. • Build agent-assisted account research, qualification, CRM updates and pipeline reporting with human review. • Connect marketing, sales and customer success through clear handoffs and funnel ownership.

• Structured enterprise GTM across content, SEO, paid acquisition and lifecycle campaigns. • Deployed lead scoring and funnel reporting for account priorities and sales handoffs. • Built cloud and security assets, landing pages and conversion paths; reviewed pipeline weekly.

• Increased lead generation by 30% through segmented landing pages, CRO tests and CRM routing. • Led web strategy, SEO and content across the ERP buyer journey. • Delivered website migration, CMS integration and production monitoring.

• Improved conversion by 25% across Nordic ecommerce stores. • Led SEO, PPC and CRO for IVISKIN and Neatsvor. • Linked spend, conversion and margin data; improved checkout.

• Led AI initiatives and an HR innovation roadmap. • Mapped recruiting and shared-service processes into pilots. • Ran AI adoption programmes for executives and local teams. Project/advisory engagement, August 2022.

• Owned CRM segmentation, A/B testing and campaign measurement. • Built onboarding and trial-to-paid journeys, activation and retention. • Standardised campaign QA, contact cadence and reporting across markets.

• Owned nine-portal strategy across SEO, UX, PPC and monetisation. • Rebuilt SEO operations and attribution for commercial decisions. • Coordinated digital teams and vendors with editors and brand owners.

• Built SEO and paid lead generation for property funnels and sales pages. • Optimised pages, tracking and local content for conversion and lead quality.

• Led city marketing, PR campaigns and stakeholder communication. • Managed media relations, crisis communication and public messaging.

• Developed communications plans and media relationships across press, broadcast and online channels. • Created press materials, coordinated campaigns and evaluated coverage.

• Prepared press conferences, briefings and public information. • Coordinated campaigns and supported media communication for city projects.

• Coordinated banking launches, branch campaigns and product messaging. • Supported sales enablement, acquisition materials and offer rollouts.