Xi LIN

• Participated in creating multi-year global marketing strategy with innovation and operational activation for Dolce & Gabbana Skincare worldwide relaunch • Contributed to build brand value proposition through conducting comprehensive market research, data analysis, and consumer insight study. • Supported the team to carry out 11 sustainable-driven skincare SKUs and relevant marketing mix through cross-function collaboration with internal as well as external experts

• Assisted in structuring IT Cosmetics global launching strategy in travel retail channel, collaborating with travel retail America. • Worked with team to discover new business opportunities in Asian market by pulling various facts from raw data, identifying new trends in Asia and tracking consumer purchasing behavior changes • Analyzed sales performance of owned brands and competitors in each cosmetic category to enrich Travel Retail department annual sales report

• Tracked sales performance on key makeup products by using 3 databases daily, supported department weekly meeting by preparing informative report • Assisted in 3 product launching projects in China through implementing 360-degree marketing plans, 2 new products ranked No.1 in correspondingmakeup category for over 4 months in China • Set up an action plan to get firsthand consumer feedbacks on newly launched products, fine-toned communication plan accordingly for sales team

• Assisted in building company’s content strategy and effectively increased overall online presence by 300% within 5 months across different social media channels • Managed company’s WeChat official account by collecting, editing and publishing financial data as well as latest news of financial products and Peer-to-Peer financial platforms daily