YI TZU (Tina) Yin

• Executed a reorganization to support digital transformation for the whole company • Established project-based organizational structure and standardized project management process • Prioritized 30 data-analysis projects to align with organizational strategies and coordinated internal resources

• Led teams to create machine learning models applied to 8 product lines to realize personalized marketing • Increased potential leads by 400%, reduced operation time by 86% and decreased marketing cost by 75% (the best performance that the system has seen since it started to be used) • One of the models was named the Most Innovative Application of Digital Technology by Gartner in APAC, making it the first of its kind to be honored this way in Taiwan

• Facilitated product teams, campaign design teams and IT to developed and executed strategies for digital banking and digital payments • Boosted foreign currency exchange transaction volume in digital channels from 35 to 40 billion NTD and expended the users for cross-border payment service from 350,000 to 1,210,000 (grew by 250%) within one year • Analyzed customer profile and improved user-experience of platforms, reducing digital advertisement cost by 90% and increasing CTR by 33%

GPA is top 10%, honored with Presidential Award