Yasmine Najjar

• Acted as the focal interface between Lagardère Publicité and Europe 1 and its senior management on advertising matters • Proposed and negotiated solutions to match clients’ brand content expectations with Europe 1’s image and brand requirements • Supervised the media production and the quality of all integrated advertising campaigns on the Europe 1 radio and their digital supports (mobile and web) • Coordinated the operations of sales teams, editors and creatives involved in the project

• Supervised the media production of the different special advertising campaigns on the TV, press, radio and an emphasis on the digital supports of the Lagardère group • Coordinated the operations of sales teams, publishers and creatives involved in the projects • Produced advertising campaigns reports

• Updated worldwide media planning and managed image rights • Briefed the creative agency and followed up on advertising creations and marketing campaigns in more than 20 countries • Implemented special advertising and marketing campaigns on TV, press, radio and digital supports for France with the media agency and the medias partners involved (e.g Make Up Days Yves Rocher …)

• Coordinated the international monthly press review (23 countries) of a major international logistics services provider • Drafted press releases and newsletters • Coordinated and responded to press requests

Social Media Strategy, Internet Branding and Marketing, Project Management

Communications and Advertising