Yaxing Huang

• Project lead in product innovation and UX design for a global telecommunications company for Europe and China market • Innovative product portfolio design and in-to-market strategy for a top household appliance company in China • Created a brand partnership strategy for a global household appliance, uplifting brand image and introducing the premium product line into China market • Project lead in product design (ID&UX) and brand strategy for a top household appliance company in China

•Part of Customer Relationship Management team, responsible for delivering “Customer for Life” strategies which improve customer relationship across the Ford Asia Pacific market, to decrease idle, unproductive contact with Ford owners and maximize revenue •Project lead on Global Content research and Technical audit website project that result in building a “Helpful Content Page” for Ford owners to easily access relevant, engaging information promotions in the AP region

Business development - Helped company set up the biggest hearing center in Shanghai and open one branch store - Business alliances with Cochlear, turned Cochlear Implant as company core business, and created the Client Management System -Introduced two ear protection brands from Europe to Asia-Pacific market Marketing and E-commerce - Strategic marketing campaigns for on-line and off-line market