Alexander Troitzsch

Heading up the Research & Strategy Department at THRIVE in Atlana, GA.

Project work for international clients across industries (CPG, CE, Healthcare, IT). Responsibilities include: ethnographic research, data analysis and synthesis, strategy development, concept development and evaluation, workshop facilitation, project management.

User Experience Design and concept development for a visual market intelligence platform and several mobile phone apps.

Taught Design Research and Strategy at CEDIM, a leading design school in Monterrey/Mexico

Ethnographic research, research analysis and opportunity definition in the area of healthcare and health insurance.

At the Business Innovation Factory I co-led a LUMINA funded project on how to improve student experience in the US and helped to establish the student experience lab within the organization.

During my last semester at the IIT Institute of Design I led a research initiative about Innovation Performance Assessment in large organizations in close collaboration with the Design Services Team at SAP (Office of the CEO).

Summer internship at the Design Services Team (Office of the CEO). Created use case scenarios and an ontology for a semantic networks based social network and helped to facilitate various design thinking workshops.

Developed system concept, business model and prototypes for a semantic networks based knowledge management system. The system enables large organizations to archive, correlate and search knowledge related to people, companies, products, trends, strategy and methodology in a smart and structured manner. The prototype lead to a commercial knowledge management application.

Secondary research, pattern and trend identification, future scenario creation from a marketing and branding perspective.

Developed sound design for virtual reality exhibits and analyzed e-learning applications and games.

Managed music production studio specialized in recording, sound design and mastering. Project work for ad agencies, TV and radio.

DJ career with gigs in Europe, US, Asia, Australia. Written, recorded and released dozens of successful club tunes for various record labels in Germany, Spain, US and UK.

design planning, strategic design

economics, programming, design, project management