Yazmina Cabrera

Freelancer digital brand marketing strategist with 10 years of experience in eCommerce for the fashion, travel and lifestyle industries. Crafted and grew successful brands that resonated with customers across several markets.
 Results and KPI oriented. Creativity injector, change driver and pixel perfect.
 Areas of Expertise: Brand Development, Digital Marketing, Content Marketing, Social Media, Editorial Management, eCommerce Management.

Support the international business expansion and position the brand in the target markets as a unique online shopping community Work alongside Berlin-based creative agency in the rebranding for internationalisation Leading all Content and Advertising efforts related to social channels Project management of local events with clear KPIs for consumer and press Conceptualise and direct shootings for visual content generation

Direct a cohesive content strategy, developing branded content for the 7 company sites and blogs Launched 6 private labels developing brand platform and kickoff plan Lead and coach the 15-people international content team Develop communication plans for marketing campaigns Speaker in industry events on the topics of Styling and Branded Content Marketing

Establish the company’s fashion & lifestyle Wordpress-based blog “The Daily Issue” in 7 languages, from naming to concept, positioning, voice and content Directed Global Social Media strategy Ownership of multi-channel Editorial Plan Creative direction of visual materials for marketing and editorial purposes

Designed Koh Samui’s Blog editorial guidelines for 2013 and recruited editorial team. Supported the Creative Directors with artwork, layout and functionality.

International PR Management of luxury travel, wellness, healthcare and beauty brands, incl. media relations, digital PR and press office activities. Produced +300 press events inc. product presentations, press trips and fashion productions.