Yee Yong Koh

Executed digital marketing campaigns across eCommerce and paid channels (Meta, Google), supporting customer acquisition and online revenue growth Optimized product pages and customer journeys across web and eCommerce platforms to improve conversion rate and user experience Analyzed campaign performance and customer data to identify optimization opportunities and improve key KPIs such as conversion Supported content and campaign by translating product features into clear, conversion-focused messaging

Planned and executed digital marketing campaigns across paid social, SEO, email, and affiliate channels to drive customer acquisition and event attendance Managed and optimized full-funnel campaigns, improving key metrics such as traffic, conversion rate, and audience growth Increased organic traffic by +28% and reduced bounce rate by 11% through SEO and landing page optimization Drove +18% database growth in 3 months through targeted CRM and acquisition campaigns

Managed digital marketing across eCommerce and paid channels to drive online sales and customer acquisition Increased website conversion rate by +16% through SEO optimization and landing page improvements Achieved 3x database growth through targeted CRM and lead generation campaigns Improved campaign performance by +22% through A/B testing and audience targeting optimization Analyzed campaign and customer data to optimize performance and support data-driven marketing decisions

Executed digital marketing campaigns and supported product marketing initiatives across online and retail channels Translated technical product features into clear, conversion-focused messaging to support customer decision-making Optimized content and customer touchpoints across digital platforms to improve user experience and engagement Collaborated with cross-functional teams to ensure consistent campaign execution and product communication

Developed and executed digital content strategies across web, social media, and campaigns to support marketing objectives Created and managed content aligned with customer journey and product positioning Collaborated with internal stakeholders to align content with business goals and campaign execution Analyzed content performance and audience insights to optimize messaging and improve engagement

Advised clients on travel planning, translating preferences into tailored recommendations and solutions Built strong customer relationships through consultative communication and personalized service Managed bookings and client interactions while ensuring a smooth and positive customer experience

Delivered high-quality customer service in fast-paced, international environments, ensuring positive customer experiences Communicated clearly and effectively with diverse customers, adapting to different needs and situations Managed high-pressure situations with professionalism, maintaining service standards and safety protocols