Yee Yong Koh

- Led full-funnel campaigns with agencies, targeting all touchpoints of the customer journey for multiple brands in the Singapore and Malaysia markets, including De’Longhi, Kenwood, Braun, and Nutribullet. - Conceptualised and localised trend-driven marketing campaigns, overseeing execution and monitoring performance across the entire marketing and sales funnel. - Delivered performance analyses and strategic insights to key stakeholders to support data-driven decision-making.

- Led marketing initiatives to drive ticket sales for the club, ensuring the website was SEO-optimised and provided a seamless customer journey from discovery to purchase. - Developed and executed campaigns and partnerships to increase brand awareness and engagement across social media platforms. - Generated buzz through strategic influencer collaborations and strengthened customer loyalty through consistent, targeted email marketing that reinforced brand recall.

- Oversaw end-to-end campaign execution, from planning through to launch and performance tracking. - Led the team during Apple product launches, managing sensitive updates on the website to ensure timely and accurate publication. - Collaborated with partner brands such as Logitech and Belkin to develop joint marketing strategies that aligned with shared objectives and delivered measurable results

- Promoted twice from Content Officer to Senior Digital Marketing and Communications Executive. - Strategised and presented tailored digital strategies to meet the needs of various product stakeholders. - Managed and executed campaigns from start to finish, delivering post-campaign analysis and insights to support informed stakeholder decision-making.

- Tailored and delivered customised itineraries for high-net-worth banking clients.

- Ensured the airline’s safety guidelines were met and focused on passenger satisfaction.