Yue Ye

mainly worked on IAA MOBILITY 2021 for GWM ORA brand; finished the preparation and execution with colleagues within two month. Meanwhile, working on social media, project management in Marketing department.

Owner and founder of online shop deguokjie.taobao.com. Based on Chinese largest C2C e-commerce platform. Major product is Rimowa travel suitcase. In charge of running the shop, including supply, sales, consumers service, shop decoration, product description, international shipping, marketing and finance report.

In charge of digital media planning and buying for five shoes brands of Daphne Group (second largest shoe company in China), in total of 6 digital campaigns. Responsibilities involve planning social media campaign, recommending and purchasing digital media, giving creative suggestion, monitoring online ads, delivering ads report and client service.

Responsible for project management, which including pitch, creative, media buying, website building and client service. Main clients are government organizations and B2B companies. In Charge of 4 major projects include the Hong Kong Trade Development Council promotion on microblog, Shenzhen International Culture Industries Fair oversea promotion on Facebook and Google, RS Components Tmall (largest B2C platform in China) store, Honeywell AC-WAX website VOC analysis and website optimization.

Major work including: media negotiation, media spotplan and media execution. Negotiate with 30 to 40 major digital media in China, such as Tencent (largest portal website in China), YOKA (largest female vertical website in China) etc. for annual CPM buying contract. Successfully maintain a good relationship with all these media. Make sure all the daily executions (e.g. JS code) regarding these media achieve client’s requirement. Mainly in charge of digital buying spotplan for L'Oreal group, Peps