
Zerui Ma
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Zerui Ma
- 4 Monate, Feb. 2019 - Mai 2019
Marketing & Public Relation Intern
Andrew Freeman & Co.
- Independently conducted data analysis and developed activity reports evaluating campaign performance & business suitability - Took advantage of the digital analytics tools, like Google Analytics, to tie deeper customer insights to customer acquisition - Reached out to online publications and created PR collateral include writing press releases, media hits, story pitches - Managed, analyzed and optimized ongoing Email newsletter campaigns through MailChimp
- 4 Monate, Sep. 2018 - Dez. 2018
Digital Marketing Intern
Universal Processing
- Improved marketing retention through Social Media Insights Analytics, Email, Paid & Organic Search Marketing, etc. - Worked on media planning and content creations to generate direct call-to-action and brand awareness - Developed and executed marketing strategies to re-energize the clients’ brand and acquire customers
- 2 Monate, Juli 2018 - Aug. 2018
SEO/SEM Intern
Mignonne Decor
- Probed into SEO/SEM and increased relevant CTR by 35% through working on UX&UI, keywords, page descriptions & titles - Provided data-driven and thoughtful analysis of strategy and performance to the creative team
- 4 Monate, Sep. 2017 - Dez. 2017
Marketing Analyst Intern
Smart Aging LLC.
- Conducted marketing researches on competitor’s market structures and potential clients - Initiated product database analysis and coordinated with software developers for rectifying & resolving database errors
- 6 Monate, März 2017 - Aug. 2017
Marketing Analyst
ICBC-AXA Life Insurance Co. Ltd
- Worked closely with CRM team to create target audiences and segmentation and succeeded at expanding customer base by 3% - Defined A/B testing, assigned tracking method, and set up automated campaign reports highlighting key performance metrics - Applied Excel and Tableau to analyze the insights and evaluate the efficiency of marketing campaigns - Attended in-house training sessions including Wealth Management, Financial Protection & Estate Planning
Ausbildung von Zerui Ma
- 1 Jahr und 10 Monate, Aug. 2017 - Mai 2019
Integrated Marketing - Marketing Analytics
New York University
SQL, CRM, SEO/SEM/PPC, Website Analytics, Database Mgmt & Model, Brand Strategy, Digital Marketing, Campaign Strategy
- 4 Jahre, Jan. 2013 - Dez. 2016
Applied mathematics
University of Connecticut
Linear Algebra, Numerical Analysis, Mathematical Science, Statistics, Financial Mathematics, Micro & Macro Economics
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