Zerui Ma

- Independently conducted data analysis and developed activity reports evaluating campaign performance & business suitability - Took advantage of the digital analytics tools, like Google Analytics, to tie deeper customer insights to customer acquisition - Reached out to online publications and created PR collateral include writing press releases, media hits, story pitches - Managed, analyzed and optimized ongoing Email newsletter campaigns through MailChimp

- Improved marketing retention through Social Media Insights Analytics, Email, Paid & Organic Search Marketing, etc. - Worked on media planning and content creations to generate direct call-to-action and brand awareness - Developed and executed marketing strategies to re-energize the clients’ brand and acquire customers

- Probed into SEO/SEM and increased relevant CTR by 35% through working on UX&UI, keywords, page descriptions & titles - Provided data-driven and thoughtful analysis of strategy and performance to the creative team

- Conducted marketing researches on competitor’s market structures and potential clients - Initiated product database analysis and coordinated with software developers for rectifying & resolving database errors

- Worked closely with CRM team to create target audiences and segmentation and succeeded at expanding customer base by 3% - Defined A/B testing, assigned tracking method, and set up automated campaign reports highlighting key performance metrics - Applied Excel and Tableau to analyze the insights and evaluate the efficiency of marketing campaigns - Attended in-house training sessions including Wealth Management, Financial Protection & Estate Planning

SQL, CRM, SEO/SEM/PPC, Website Analytics, Database Mgmt & Model, Brand Strategy, Digital Marketing, Campaign Strategy

Linear Algebra, Numerical Analysis, Mathematical Science, Statistics, Financial Mathematics, Micro & Macro Economics