Zeynep Akkaya

• Plan, organize and facilitate the annual trainings & consulting services • Develop and successfully execute the conference and work shops strategies to create a sustainibility in green business

• Manage the major distribution channel • Maintain a clear end-user focus and to find & drive new business opportunities. • Grow the lighting sales of GE Consumer & Industrial in the region for the distribution channel, accelerate the sales in the existing market sectors as well as developing new direct and indirect sales channels. • Develop and successfully execute sales strategies to exceed the Sales and Profitability targets of GE Consumer & Industrial Lighting. • Focus on business development thr

Deploy and implement Philips Lighting’s regional, marketing strategy across the board. •Write, deploy, execute and drive local Marketing plans (with local adaptations where needed). Assuring the right balance between needs and interests of all customers and internal stakeholders •Plan, organize and facilitate the annual Strategic planning process •Drive Product & Segment sales targets and initiate corrective marketing actions where needed •Assure best quality of local marketing activities and effec

Deploy and implement the regional Product Marketing strategy in all professional channels (Specification, Trade and OEM) •Write, deploy, execute and drive local product plans (incl. local adaptations where needed) •Advice regional Product Marketing on local trends, needs and issues •Provide local sales support with dedicated product (launch) tools and training (internal and external) •Drive (first year) product sales and initiate corrective marketing actions where needed (with sales mgt.) •Manage loc

• Make targets for Sales Reps. per product, per month, in accordance with monthly company sales plans. • Motivates the regional sales team with high moral to reach the regional objectives with a teamwork concept. • Monitors daily activities and evaluates sales results of the Sales Reps on weekly basis. • Evaluates sales results of the Sales Reps versus targets (quantitative and qualitative) on monthly and quarterly basis. • Implements and communicates sales strategies, sales tactics and compa