Guillermo Pérez-Medina Satrústegui

Director Bifuel Technology Project. Implementation Bifuel technology in Subaru models, coordination between Bifuel system supplier and manufacturer for homologations, launch of the Bifuel Programme Procedure Manual in dealer network, Bifuel Programme specific web development, coordination of training for dealers and Subaru personnel, contact with LPG players for commercial, marketing and communication agreements - Fleet Car Manager. Cost, control and maintenance management and sale of the company fleet car

Advertising campaigns (media planning & artwork) and BTL campaigns (events, celebrities management, sponsoring, mailings, web, etc.) Public relations with both on and offline media (press releases, 10 product launches, test drives, web media management, etc.) Fleet Car Manager. Cost, control and maintenance management and sale of the company fleet cars (150 cars in 3 years)

Reporting to Commercial Director. In charge of a network of 20 dealers. Management and control of commercial activity of the Lexus dealer network in Spain, 5,000 cars sold, 3rd european country in sales and leading customer and dealer satisfaction In charge of commercial policies, campaigns, stock management Product Manager. Marketing activities development, both at national and local level. Manager of Lexus Privilege Service (customer loyalty program)

Reporting to Dealer Development Director Market research studies and dealer network coverage studies New candidates election process In place new dealer direct assessment (10 new dealers) Development and control of Paneuropean Corporate Identity Plan of Toyota brand in its dealer network showrooms and services