Joachim Dressler


Employee, Director Central Europe - Sales, Rolling Wireless

Kerpen, Germany

About me

Driving international sales and marketing with focus on cellular connected solutions, connectivity and cloud services as well as IoT to enable customers to grow their business. Developing and implementing successful strategies to expand IOT solution business. Working in the mobile communication industry for more than 20 years with contacts to the global OEM, distribution and the carrier community across EMEA and LATAM. Coordinated a global cross functional expert team to increase business in the connected car space securing one of the largest module projects. For many years served as a board member of the leading European industry association M2M Alliance e.V. In depth know how in cellular connectivity from 2G over LPWA to LTE and 5G embedded technology and gateways, mobile or remote worker solutions, cloud services, secure connectivity, integration and application support. Strong in international business and strategy development and experienced running globally distributed teams.


managing international teams
business strategy
global sales
know how in the area of mobile data communication
Business Development
programmable and intelligent modems and gateways
remote management and cloud services
embedded GSM/UMTS/HSPA/LTE modules
existing global relationship network with OEMs
carrier community
vertical market know how in i.e. energy
global automotive
multi cultural team integration know how
Solution Selling
IoT Internet of Things


Professional experience for Joachim Dressler

  • Current 10 months, since Dec 2020

    Director Central Europe - Sales

    Rolling Wireless

    Providing expertise in cellular technology for automotive applications for global deployments and large account management and cross region coordination.

  • Current 11 months, since Nov 2020

    Independent Sales & Marketing Expert


    Independent international sales and marketing expert for technical products and services. Highly experienced coach, mentor, and team developer to improve sales efficiency and resolve change management obstacles. Years of remote management in multi-cultural environment experience.

  • 15 years and 10 months, Feb 2005 - Nov 2020

    VP EMEA/LATAM Sales, OEM Solutions

    Sierra Wireless

    Leitung des Vertriebs und der Geschäftsentwicklung für integrierte Mobilfunk Module und intelligente M2M Gateways in EMEA und Brasilien mit Verantwortung für OEM-Partner, Distribution und Funknetzbetreiber. Die Verantwortung umfasst auch das globale Angebot an GSM-R Terminals und die Koordination globaler Automobilprojekte.

  • 6 years and 10 months, Apr 1998 - Jan 2005

    Leiter Vertrieb ppa.


  • 1 year and 11 months, May 1996 - Mar 1998

    Export Marketing Manager

    Maxell Europe

  • 5 years and 3 months, Jan 1991 - Mar 1996

    Senior Marketing Manager

    Sony Europe

  • Sales Representative

    Armco / AK Steel


  • German


  • English



applications that can make use of any mobile communication
expansion of my professional network
contacts to OEMs
network operators
solution provider
system houses



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