Yaser Deisi

Leading the commercial strategy of a specialist automation manufacturer within the Nice Group. - Driving sustainable revenue growth and profitability through optimized channel strategy and customer segmentation. - Building and consolidating distributor networks while ensuring alignment with the Group’s overall commercial strategy. - Reinforcing relationships with key customers and distributors to secure sustainable growth and improve overall customer experience.

Directed international sales and commercial operations for an automation systems manufacturer within the Nice Group, ensuring alignment with Group strategy and objectives. - Defined and implemented sales strategies that consistently achieved and exceeded business targets. - Strengthened distributor and customer relationships, driving growth and brand positioning in target markets. - Improved coordination between sales, operations, and technical teams to enhance responsiveness and service quality.

Managed regional commercial operations for Nice Group, establishing the company’s presence and driving growth across multiple emerging markets. - Led market development, distributor management, and regional sales strategies that delivered consistent year-on-year growth. - Founded and developed the Nice UAE subsidiary, establishing a strong operational base and team in the region. - Strengthened long-term partnerships with key clients and distributors to expand the Group’s international footprint.

Managed regional business development for high-technology solutions in the energy sector, focusing on customer growth and technical service excellence.

Oversaw sales and key account management across assigned regions, developing distribution networks and achieving growth objectives. - Strengthened distributor performance through structured commercial follow-up. - Implemented sales plans to support the expansion of Riello’s international business presence.

Directed sales and distributor management in assigned territories, supporting the company’s growth and international expansion strategy. - Led the establishment of a subsidiary in St. Petersburg, facilitating the company’s market entry and local operations launch. - Built strong relationships with distributors and clients, ensuring consistent business development

Managed sales operations and business development in assigned export markets. - Expanded distribution networks and improved customer engagement. - Achieved solid market penetration in key target areas through focused commercial actions.