Zeynep Beker

• Led driver-side product strategy and execution for Turkey’s leading ride-hailing app, focusing on operational efficiency and driver engagement. • Managed end-to-end product delivery, including the design and implementation of the Loyalty Program and Mobile POS solutions integration. • Directed requirement analysis, workflow mapping, and close collaboration with UX and engineering teams. • Optimized Agile processes by facilitating and leading Sprint Ceremonies to maintain cross-functional alignment.

• Led end-to-end development of a growth-focused service line, mapping user journeys and translating stakeholder feedback into clear product requirements. • Contributed to the product roadmap and feature prioritization based on user research insights and detailed performance metrics. • Implemented clinical tests that matched clients with consultants, contributing to 23% of user acquisition. • Prepared and presented detailed monthly benchmark reports (tracking performance).

JASMEF is an SME Impact Private Equity Fund selected through a global contest by the Development Bank of Jamaica in partnership with the World Bank to invest growth capital in Caribbean SMEs. • Conducted SWOT analyses for potential investment countries, evaluating economic, political and financial factors. • Prepared detailed country profiles for Private Placement Memorandum (PPM) documents. Skills

Launched a website promoting sustainable fashion as part of a group term project, leading digital marketing efforts, including SEO and Google Analytics tracking to drive traffic and engagement.

GPA: 3.35/4.00