Alex Laevskiy

€380M+ annual turnover, 45M customers Europe’s leading re-commerce platform for pre-owned books, media, and fashion. Delivered 10€ M margin impact and scaled product culture through strategic leadership across B2C initiatives. Launched new markets, embedded AI into workflows, institutionalized product discovery, and enforced execution standards across teams to drive clarity, velocity, and measurable growth.

€80 M revenue B2B2C edtech platform with 8M+ users across 1,500+ enterprise clients — redesigned the product around employee motivation and skills gaps, shifting from generic learning to assessment-first positioning. Drove 11% user adoption growth, 13% uplift in paid conversions, and 12% YoY revenue increase by uncovering unmet user needs, launching a new product model, running lean A/B tests, and aligning Sales, Marketing, and BU teams to scale adoption.

€150M+ revenue B2C trading platform for retail investors in crypto, stocks, and CFDs. Boosted high-value client retention and acquisition by launching data-driven loyalty and referral programs, resulting in a 20–30% revenue uplift and a 15% increase in “big whale” users. Delivered consistent acquisition of $10k+ clients annually by designing automated bonus campaigns, building a scalable referral engine, and introducing agile product practices across the crypto and FX trading platform.

Global security software provider with 11,000+ customers and presence in 100+ countries, enables complete visibility into hybrid IT environments. Relaunched its flagship product by co-leading the redesign of the Netwrix Auditor suite — a change auditing platform critical for IT compliance and security operations.

Part of a $60B+ global tech company. Led product execution for Migration Manager for Exchange — a core B2B solution enabling Fortune 500 enterprises to transition Microsoft Exchange infrastructure at scale. Delivered faster release cycles and higher delivery predictability by implementing a goal-oriented, data-driven approach to backlog ownership, streamlining stakeholder communication, and driving agile execution across globally distributed teams.