Zuzana Tomková

• Developed and implemented B2B marketing strategy. Created a marketing mix. Defined the competitive landscape. • Defined and implemented a communication and social media strategy. LinkedIn as the primary channel. • Launched a new user online onboarding supported by a campaign on Product Hunt. • Established and managed A/B testing, optimized SEO ranking and created relevant content for a website. • Attend and prepared presentations for startup events to present the product (as well as the company).

• Consulted Seznam's biggest customers on their digital campaigns with a focus on clients abroad, especially in Germany (e.g. About you). • Carried out workshops with client marketing teams to onboard them, and continuously educate them and review the performance of their campaigns. • Analysed clients performance and requirements to develop effective approaches to further their digital marketing success. • Led a project to conceptualize, develop and launch an international help support portal for Sklik.

• Led projects focused on developing new websites from start to end. • Responsible for assigning tasks, controlling milestones, following a budget and meeting the deadlines.

• Responsible for planning, creating and managing display and search campaigns in Google Ads and Sklik. Continually monitored, optimized and analysed the performance of campaigns. • Created reports for clients to evaluate campaigns results. Managed Google Analytics and Google Tag Manager.

• For leading Czech distributor of signmaking technologies, responsible for online marketing (website optimization, e-commerce, SEO, Google Ads, email marketing) and branding efforts. • Managed communication with foreign business partners. • Translated numerous technical manuals.