kyuwon kang

Led data-driven consulting for a Korean brand’s U.S. launch, analyzing 5 years of customer behavioral using SQL and Tableau. - Segmented 7000+ shoppers into 11 behavioral groups based on visit frequency, retention risk, and product affinity to inform the initial 5 store launch and go-to-market strategy. - Proposed a structured input system and standardized data formats for scalable future store expansion.

Owned E2E joint business planning with Korea’s top eCommerce retailers, driving rapid yet sustainable growth. - Collaborated with in/external stakeholders to drive data-driven business growth. - Led monthly business reviews for senior leadership to manage urgent issues, influence strategic priorities, and deliver actionable recommendations. - Spearheaded the development of an AI-powered forecasting dashboard. Defined business requirements, designed a Power BI dashboard, and led cross-functional execution.

Identified system improvement opportunities tailored to eCommerce, building new KPI metrics and aligning cross-functional teams for growth. - Designed and globally rolled out a new digital-first KPI framework. - Owned KPI operationalization from designing qualitative analysis to leading monthly KPI reviews. Built a playbook and trained non-technical teams to scale adoption across functions and markets. - Leveraged platform-level data ( Coupang, eBay, DTC) to uncover business opportunities from ambiguity.

Led account growth across Korea’s top retailers in eCommerce and beauty through hands-on business case execution and system improvement. - Identified and mitigated a compliance issue in the indirect distribution mode. Led a strategic shift to a direct contractual structure with a top beauty retailer. - Built an integrated Excel dashboard using automation and aggregation features to consolidate forecasts and plans.