scarlett ru

Recruited to revitalize SparkLed, the company’s overseas brand in Russia. Cleared years of dead stock in six months with targeted sales campaigns in Russia and China. Repositioned SparkLed as a specialized brand for commercial LED lighting, creating new sales channels. Improved operational efficiency and profitability across subsidiaries.

Promoted through multiple roles over 10 years tenure at this leading toy company. Managed the "Classic World" product line and developed its global distributor network and policies. Conducted market research and implemented strategies for international market entry and brand growth. Managed the end-to-end supply chain, from sourcing and quality control to inventory management. Simultaneously managed the import and market introduction of international brands in to Chinese market.