wenrou Liang

Dealt with data management platform (DMP) and verify ads to sales performance in each digital campaign. Design DMP application scenario for digital campaign and OTV ads promotion. I learned finance management skills: how to control your cost for display ads. I learned digital marketing sense: how to design your campaign. I learned data analyse skills: how to find out the issues from mass data pool as well as how to optimize it for future campaign.

Dealt with client request about relationship project, nurtured with current existing members and integrated with Oracle database and WeChat eco-system. According to digital campaign, webinar and email marketing to nurture with existing members about Intel new technology and IT solutions, upgrade database and ensure that WeChat data can access the system.

Responsible for Corporate Marketing Branding Campaign Guideline Content, including brand positioning and brand tonality;

Draft marketing plan for a marketing campaign; Analyse statistics for a marketing campaign

Social Networking, Digital Marketing, Mass Communication, Social Media Management, Politics and Media Study, Branding Communication

Intercultural Communication, Investigation and Analysis of Audience Rating, Audio-visual Linguistics, Communication Psychology, Creation of Films and Teleplays, Narrative Art of Film and Television.