AYMERIC LACROIX

Lead, manage and coach the Swarovski Boutique Managers and staff. Have the full operational responsibility for the Swarovski owned Retail Business in defined countries Apply and advise on best practices regarding recruitment, training, people development and staff planning. Implement and further improve business management tools and performance indicators (KPIs and reporting tools). Define and execute retail expansion plan together with the distribution team.

Set up the "Corner / shop in shop" concept dealing with all aspects of the business : Marketing, Architecture, Visual Merchandising, Merchandising, Account Management. Lead central and local teams to ensure implementation of 100 corners in Europe. Suggest the worldwide multibrand distribution strategy for the consumer goods business.

Co-manage with the Monobrand Manager 108 Swarovski boutiques Responsible for the opening of stores: from prospecting to implementation (25 openings done) Responsible for the distribution plan strategy: program of openings, closings, relocations Purchase Order & Replenishment process (PO & RP) ­ Project Leader 2008 Set up the logic and implement the RIMS tool about automatic replenishment for owned stores

Run 11 owned stores & 13 partner boutiques / 12,4 M turnover generated Sell products, train people, analyse figures, manage team members, recruit employees Independent Retail Partner Project (IRPC) ­ Project Leader 2007 Set up of the new distribution contract and the new margin grid for partner boutiques CGB Organization in France: Set up of the monobrand & multibrand distribution Design of the new distribution map in France hand in hand with the Country Manager CGB

Coordinate and manage of the French retail network (41 POP's) Run retail systems like Retail Pro and SAP as a Key User for the French market Set up of new tools and processes to improve the running of the distribution

Organize the Bvlgari marketing events with owned stores and authorized retailers Involvement in the set up of the Bvlgari flagstore place Vendôme ­ Paris Coordinate and follow-up of the set up of merchandising tools and displays

Realize studies to follow up and to control the business Monitor sales results of the retail network (34 POP's) Write and update of the Retail Procedures Manual

Welcome of customers, selling and establishment of customer loyalty Inventory control, replenishment of showcases, merchandising Deliver studies on the different collections (ranges, prices, materials, colours...etc.)

Internal program dedicated to future leaders

Major in Project Management and memo : "Manage uncertainty & change"

Preparatory class for the entry exams to Business Schools