Abhinav Ashish Hembrom

IT solution and Distribution

•Audience targeting, segmentation and data analysis. •Conducting extensive marketing research and competitor analysis •Conducting qualitative and quantitative research to understand the market •Research and analysis of product launches, solution development & marketing insights to generate sales. •Analysing business needs & running advertisement Campaign. •Creating Go –to –Market strategy for business growth •Measure and report performance of all digital marketing campaigns.

·Devised digital marketing plans for products ·Marketing research ·Google Adwords ·Constantly revised website layout to suggest enhancing UX and SEO. ·Google Keywords based on trends. ·Posted ads on Facebook, Instagram, Shoppe, and Amazon and gain more traffic ·Coordinated with the content-creating team for timely updating of website content. ·Go to market strategy crafted quarterly market plans to expand business •Warehouse management , Category management , pricing strategy, inventory analysis.

•Devised digital marketing plans for products. •Google Adwords and Google analytics to create awareness. •Keywords research for the products in order to increase the CTR. •Posting ads on Facebook, Instagram, Linkedin, to aware about our upcoming and existing products. •E-Mail Marketing- Newsletters including the details of the upcoming as well as new products. •Content writing for the products on the website and checking the layout.

SP JAIN SCHOOL OF GLOBAL BUSINESS SINGAPORE , SYDNEY , DUBAI Project: - Consumer perception and buying behavior in the footwear industry: A study on Crocs in Sydney Analyzed the situation of Crocs in Singapore, and Sydney, and the reason for its low penetration in the market. Retail Industry: - Identifying the Factors influencing purchase intentions of Consumers in Dubai (AL MAYA and AL MADINA)

Sathyabama University INDIA Projects: - Finger vein recognition system for ATM.