Aditya Padhye

• Responsible for Yield optimization strategies across Fybers programmatic demand and supply. • Evaluate the optimization requirements and standardize processes for supply and demand optimization. • Responsible for conceptualizing the yield optimization product for supply partners. • Responsible for managing PMP’s and Deal ID work flow and setup. • DSP relations and account management (DACH/NORDICS/BENELUX) (Since Jan 2018) • New DSP sales (DACH/NORDICS/BENELUX) (Since Jan 2018)

• Masterminded iLikeMedia Ltd’s Programmatic video advertising solution for publishers. • Responsible for driving the overall programmatic video strategy and revenue across all channels. • Responsible for establishing and managing relations with DSP’s, video exchanges, Advertisers, Ad Networks and Digital Publishers.

• Responsible for regional revenue, publisher sales and expansion. • Signed and managed big Global publishers like • In charge of Recruitment, Training and Management of the sales team in India. (team of 7) • Define, improve and implement the internal workflow processes for the Global teams as a part of the sales management org • Assist the Media Buyers in successfully closing the deals with key accounts.