Rosa Scarpetta

Develop market segmentation and positioning strategies to identify high-potential audiences and growth opportunities. Drive partnership development and business outreach, building relationships with startups, scaleups and corporate decision-makers. Contribute to event ideation and project execution, translating client needs into tailored, experience-driven concepts.

Managed +20 campaigns from onboarding to optimization, ensuring on-time and on-budget delivery. Leveraged a consultative sales approach to understand client objectives, identify growth opportunities, and develop tailored solutions that drove successful commercial outcomes. Built and nurtured partnerships with publishers and advertisers, handling reporting, budget, troubleshooting, and performance improvements. Managed multiple projects, stakeholders, and deadlines simultaneously, effectively prioritizing

Acted as a liaison between tech and commercial teams to define and develop critical business insights for ZMS products. Led cross-departmental projects from planning and piloting to evaluation and go-to-market strategies. Enhanced my strong organizational skills, managing multiple tasks and deadlines. Created sales decks and case studies to enhance product understanding among partners, facilitating improved pitching and adoption. Contributed to future strategic pricing plans by analysing historical revenu

Solutions and development of projects designed on the client's desire in the F&B industry. Public relations during events CRM & Market Research Creation of strategies and content for social media and the website.

Freelance student job

Developed a strategic plan to increase B2B collaborations with the company. Developed interesting copies and contents for their social media and website.

Master in Management (5th worldwide in the Financial Times Ranking) Turin, Berlin, Paris Relevant Course: Problem-Solving and Decision-Making; Art Thinking Specialization: Leading in AI and Big Data business innovation; Management de l'Initiative et de la Créativité

Online Course Recognizing the paradoxes affecting our food system and the impact of food on our Planet Studying the possible policies to fix the broken food system with the major experts worldwide

Laurea Triennale in Marketing e Comunicazione d'azienda Erasmus Student Confindustria Giovani Award