Aishwarya Prakash

Formulated effective marketing strategies to promote FMCG products. Managed healthcare brand promotion to increase product sales. Developed and executed social media strategy through competitor research. Delivered exceptional customer service and strengthened relationships with business clients through collaboration with business development team. Honoured with IAMAI award for efficiently running Instagram to raise Bigbasket product awareness.

Advertised goods and services of famous trademarks by developing and implementing B2C marketing strategy. Enhanced brand image by utilising SMS/Email through LocalText and MailChimp marketing. Observed customer behaviour in order to understand market trends; refined marketing content accordingly. Developed website wireframes and managed online marketing for brands.

Led numerous web projects through collaboration with globally distributed IT staff. Wrote and maintained SQL with Oracle DB. Aided product manager in projections for tech team by learning Scrum and Agile methods.

Formulated social media strategies of famous brands, including G.H. Bass & Co. and Karl Lagerfeld, to promote trademarks across EU. Supported Bath, Bristol, and Milan retailers through effective display of products in shops, resulting in increasing customers and sales. Built powerful business identity through brand reputation management. Published content and blogs on company’s website to provide information to customers about existing/upcoming products.

Data Structures, Computer Networks, Web Technology, Algorithms, Programming Languages, Database Systems, Mathematics