Alejandro Barquero

• Responsibilities: Product management. Online business development. • Activities: - New product development: Product definition and launch, positioning and USP, UX, competitive research, process improvement. - Demand generation and lead generation campaign definition and execution: Customer engagement. Development of relevant and preferred communication channels for : online advertising, newsletters, emailings, webinars and inbound marketing (blog content, SEO and social media).

• Responsibilities include product marketing management focused on inbound marketing strategy development for 8 countries and enhance products engaging stakeholders and a multidisciplinary team. These include engineers, product owners, content writers, public relations, country managers, business developers and branding managers. • Activities: Product marketing and development for brands Kredito24. K24 Prepay Card, K24, Zaimo and Flexinero

• Responsibilities: Accountable for online product creation and launch, defining online demand generation plans and training the inside marketing team. • Achievement: Successful goal achieved for this contractor position, namely, products definition, positioning and USP. Online marketing plans for affiliate marketing strategy and campaigns for insurance services and employer recruitment.

• Responsibilities: Product development and marketing plans. Product creation and marketing. Developing of branding and online marketing, Campaign execution. Sales management. • Achievement: definition and launch of B2C e-commerce marketplace. Payment gateway integration.100% monthly growth of sales. Developed social media strategy automatically generating news-feeds, stories and features on new and popular products for our Facebook page.

• Responsibilities: business development, sales and product management. Product life-cycle management: consultancy, analysis, product design and project management. Acted as trusted advisor to strategic customer. • Achievement: Successful creation of 8 products.100% annual growth of sales between 2003 (founding of the company) and 2008 (beginning of the economic crisis). Successful creation of sales channels: franchise system and B2B online marketplace for software SaaS solutions.