Alexander Ivanov

Worked as an analytical leadership coach and consultant for various businesses. Helped Yandex.Education to implement a recommendation model used to help students to achieve better results.

Head of Analytics for Subscriptions (Yandex.Plus: more than 10 mln. subscribers) , Kinopoisk (Russian competitor to Netflix), Yandex.Music (Russian competitor to Spotify), Afisha, UX and Market Research teams.

- Helped to implement churn and retention calculation later used for setting game KPIs and monetization performance evaluation - My team built a churn prediction model. Used it to target users that started to lose interest in a game - Built a marketing impact models for Russian, European and USA market that allowed us to select marketing channels with increased value - Led an in-game recommendation project (as a project manager) that later got implemented and started to be used in a game

Led a team of 10+ people. Responsibilities include market research, analytics, etc. Our team tries to understand the connections between business (LTV, RFM, Retention) and people minds. We also build ML models on how different factors affect KPIs and try to forecast growth.