Alexander Kofler

Currently leading the Sales & Marketing department of Prisma – NBSL EMEA, with full responsibility for strategic direction, team development, and revenue generation. Overseeing multiple market clusters across Europe and coordinating international Area Managers, I’m actively driving a commercial transformation process aimed at aligning the company with sustainable growth objectives. Key contributions: Strategically redesigned the entire cluster structure and role responsibilities to improve focus, accounta

Led technical-commercial development in DACH & NEEA for CNC Wood & Plast. Delivered +20% revenue growth and aligned product-market strategy. Acted as key link between clients, engineering teams, and subsidiaries to ensure full alignment from product configuration to sales execution. Key contributions: Managed both commercial and technical-commercial processes across key markets Built regional partner networks and improved distributor performance Increased pipeline transparency with digital CRM adoption

Managed and expanded a structured network of OEM clients and dealers across DACH & Western Europe in the industrial automation and CNC sector. Focused on deepening strategic partnerships, improving regional coverage, and shifting toward consultative, solution-based sales. Key contributions: Strengthened and optimized an existing OEM & dealer network, improving market coverage and responsiveness Supported strategic key accounts with tailored mechatronic solutions and strong pre-/post-sales support Promot

Led international sales across Asia, DACH and EU for automatic bar feeder systems in the industrial machinery sector. Focused on growing presence in new markets and managing end-to-end sales cycles in a lean, high-impact commercial environment. Key contributions: Developed new export channels in Asia, with a strong focus on South Korea, Taiwan, India, and Iran, expanding company presence beyond Europe Managed a portfolio of strategic clients and distributors across Germany, Austria, and key European coun

Worked as an independent international business developer, supporting Italian SMEs in building export strategies, opening new markets, and managing direct client relationships in complex environments. Gained hands-on experience across multiple sectors and cultures, working closely with company owners and decision-makers. Key highlights: Supported over 20 companies in their first steps toward internationalization, acting as both strategist and operational partner Managed full sales cycles across Europe, t