Alicia Ribas

Guide start-up businesses and entrepreneurs in developing winning strategies, growing client network, and maximising revenues. Structure competitive business plans that attract and engage major investors. Organise and facilitate conferences aimed at empowering business owners and professionals to discover and capitalise on their skills, knowledge and experience.

Catalysed product portfolio expansion in Brazil and the rest of the LATAM region, partnering with more than 7,000 hotels. Built key departments (Commercial, Customer Service, Credit Control) from ground-up, a team of 30 people. Consolidated Operations and Commercial into a cohesive function. Controlled labour cost through outsourcing of back-office processes. Converted 20% of inbound B2C calls into actual sales.

Grew the European and Northern African product portfolios, establishing relationships with more 13,000 hotels. Positioned key players to maximise results in each market and destination. • Championed contractual agreements with major DMC's, OTA, Channel Managers and Key Partners, reaching 70% coverage of product and 85% competitive on key destinations with direct impact on TTV around 10% in mature and over 100% in emerging markets.

Prioritised profitability through top-notch process operations efficiency. Focused on world-class client experience and fraud management, dedicating internal and outsourced manpower for full coverage.Established and empowered high-achieving Customer Service, Quality Assurance and Fraud departments. Initiated partnerships with a new telecom company as well as a new call centre, diminishing costs by 40% and 30% respectively.

• 90% accuracy on Beta pricing structure. • 20% increase on TTV for three major accounts in just seven months.