Alina Kamal

- Initiation & steering of cooperation projects in sport sponsoring area - Project budget planning and controlling - Concept development, organisation & implementation of the integrated communication campaigns in football sponsoring area - Development & steering of digital football communication channels

Development / Implementation of sales processes, guidelines & tools at existing market. Roll out new markets, cities, business models. Markets’ steering in sales area. New products development.

Build up MB rental business at MB Russia own retail. Development of sales & marketing strategy. Establishing processes, organization, product portfolio planning, car pool management, sales channels and pricing. Implementation and further development of IT system to support MB Rent process specific. Lead of personnel. Management and coordination of operative rental business

Introduction of “smart” in Russia: Market readiness evaluation and build up overall business case for ‘smart’ launch in Russia. Market entry strategy development: product, pricing, promotion concept, PoS. Set up of MB Russia internal project organization and reporting structure. Project operative lead and management reporting.

Strategical and analytical marketing in conformed to functional areas Sales und Aftersales. Being responsible for budget planning. Coordination of suppliers and internal departments. Coordination of marketing activities (ATL & BTL) for 6 business units: Passenger cars Sales, Vans, Trucks, Used cars, Aftersales and Spare parts, Fleet. Implementation of CRM and loyalty program. Lead of personnel.

Coordination of marketing projects in area Sales und Aftersales in accordance to marketing annual plan. Responsible for budget planning, organization of events, exhibitions, advertising campaigns. Coordination of suppliers and Sponsors. Tender initiation and running with Purchasing department. Preparation of annual marketing plan.

- international economics - international law - strategic management; - international Marketing - enterprise’s positioning;