Alla Fentisova

Responsibility for profit, strategy and budget Implementation of the company's commercial strategy Commercial department team management: recruitment, adaptation, motivation and training Pricing strategy Russian and foreign brands attracting for cooperation Commercial offers analysis and approval, negotiation, favorable commercial conditions obtaining in terms of deliveries and payments, large merchandise buying Inventory turnover management Commercial team KPI’s allocation

Responsible for Wolford, DKNY, Marc O'Polo, Versace, Diesel, Juicy Couture brands distribution development (Russia, Belarus, Ukraine, Kazakhstan)

Wholesale Michael Kors department creating Sales team selection and training Market development of the brand in Russia, Ukraine, Belarus and Kazakhstan Buying system establish and control for Russian, Ukraine, Belarus, Kazakhstan markets New partners searching and engagement by the business plan agreed with HQ Show-room work-system adjustment Qualitative distribution establish and control

Responsible for Diesel brand (Clothes, Accessories, Shoes, Bags, Underwear, Beachwear, Homewear) distribution development on Russan market (Retail&Whls)

Key account management (customer service support, working with key clients as Snow Queen, Jeans Symphony, METRO Cash and Carry) Dealing with HQ (Germany): getting and provide brand positioning information and collection ideas (every month) Collections buying in Moscow providing / German show-room for customers and for own retail with respect to top items, regions markets and composed buying budgets Franchising projects management

Responsible for the sales (luggage, bags, accessories premium class: Longchamp, Le Tanneur, Lamarthe, Nannini, Delsey, Rimowa, Tumi, Kipling, Eastpak) Key account management (Stockmann, Mercury) Commercial terms working out for partners, concluding contracts with new partners Working up of: year budget, purchases, purchase prices and turnover in each point of sales with respect to product groups and brands

Review retail sales Deliveries control Buying for retail stores Assortment correction with respect to sales review Optimizing stock with respect to sales review, working out article matrix

Projecting and introduction merchandising system for the company Monitoring and control merchandising rules accordance (15 stores in Moscow) Making trainings for retail stuff Projecting and introduction advertising actions Price changing monitoring Immixture in stores inventories

Commodity science and examination of goods in foreign and domestic trade (food and non-food products)