Talal Haroun

- Brought in more than $20MM from launching a key Covid-testing product line in a major ME market. - Dubai EXPO 2020: In collaboration with other functions, successfully led efforts with Unilabs to supply EXPO with Antigen and ID Now Covid testing instruments and IT connectivity. - Successfully developed NGO stakeholder mapping for specific disease elimination programs and identified potential and major donors including NGO donors including organizations with healthcare CSR programs.

7 direct reports and supervised a team of 150 to enhance productivity and deliver distribution and brand growth across a large portfolio of food brands in UAE. Spearhead overall commercial and sales such as annual business planning, Route-To-Market, corporate and consumer communication strategy, retail penetration, financials, forecasting, and execution of consumer marketing and new product launches. Manage a large portfolio of brands including Kellogg's, Nando’s, Smucker's, JIF, Vita Coco.

Led the smooth transition of Edgewell Personal Care to a separate, standalone company from Energizer in all Gulf markets. Ensured shipment and in-market sales are delivered in line with targeted plans. Enhanced digital awareness and acquisition KPIs for consumer promotions through digital marketing platforms, including Facebook, Instagram and Google SEOs. Turnover reached $7MM in first year post restructuring, showing an increase of 9%.

- Senior Brand Manager for Gauloises in Germany and Switzerland, managing a team of 5 brand managers - Developed and launched “Gauloises Additive Free” in Germany Resulted in 0.45% vol. share gain within a year. - Successfully launched Gauloises “Face” Limited Edition packs in Germany.

- Successfully re-classified retail universe in Saudi and UAE based on Volume and Image. Efforts resulted in increased retail weighted coverage by 6pp, and Gross Margin by 2.5pp - Introduced re-juvenated Davidoff Premium Line, Davidoff Black & White and David off Luisa Beccaria Super Slims packs across all Gulf markets.

- Developed and rolled out Oral-B and Duracell College across the Middle East markets. The objective was to train and improve sale capabilities of 60 internal employees and 220 distributor team members. - Managed a team of 13 Medical Representatives calling on the medical profession and MOH - Developed and implemented “Route To Market” for several P&G brands across all of GCC. - Launched two major product line extensions ($12mil) achieving targets in record time.

Responsible for Over-The-Counter product portfolio