Ing. Allan J. Chamorro

Business Development & Media Rights

Founded and managed the first sports management firm in Central America and successfully produced Nicaragua’s Tier I Football League and the XI Edition of the Central American Games, Liga Primera and Managua 2017 Games, with a proven track record of consistent annual revenue generation of $500,000USD, while delivering new business models standards in the region amongst political, economical and legacy landmines.

Analyzed market landscape and accelerated market share by increasing capillarity in alternative distribution channels and designed activation strategies which resulted in a 32% growth in sales and 4% in market share development within 2 years driving up the zone to number 1 in the nation. Additionally managed a regional office along 5 sales channels and coached personnel, along advanced planning and strategic negotiations with regional stakeholders.

Managed the company’s national Key Account portfolio of commercial and sports Partners and accelerated investments through effective sponsorship models that would allow a positive ROI which contributed to a 3% Top of Mind increase over our main competitor and national representative to external customers in professional Sports and Corporate Partners.

My task included brand and signage management of national corporate events and coordinating brand activations, press conferences and executing international campaigns endorsed by the Holding Corporation. Additionally executed budget and logistical planning along the coordination of Ad agencies for activations, schedule and roadmaps that resulted in a successful delivery of more than 30 campaigns before moving up to my next post at Telefonica movistar Nicaragua.

Assessed business evaluation according to company KPI’s and delivered suggestions for action as well as strategic and operational implications. Additionally enhanced overview of competitors, benchmarking and market landscape through a custom-made platform, ultimately generating a faster, more user friendly and accurate results

Thesis: Impact of the Tropical nations in the Winter Olympics. Focus on Sports Administration, Science, Law and applied Technology.