Alexey Kirichek

Advisory and interim executive work for clubs, venues, rights holders and B2C brands: commercial strategy, sponsorship architecture, venue commercialisation, ticketing, CRM and post-launch operating models. Previously CEO of FC Botev Plovdiv, where I opened and commercially operated a new 18,000-seat UEFA-certified arena. • Advised clubs and federations on sponsorship valuation, fan engagement, CRM, ticketing and commercial models • Led market analysis and due diligence for the proposed acquisition of a

Non-executive advisory role within the Russian Football Union, contributing to discussions on commercial strategy, sponsorship evaluation and marketing policy within professional football. • Contribute executive and club-side perspective to commercial and marketing initiatives • Provide input on sponsorship evaluation, partnership models and broader football business development

CEO of a Bulgarian First Division club — 150+ staff, 40+ commercial partners, an 18,000-seat UEFA-certified stadium and full P&L. Promoted from Deputy CEO four months after the new stadium opened, and led the club through its first two full seasons in the venue, reporting to ownership and the Board. • Delivered +20% annual revenue growth across sponsorship, ticketing, hospitality, retail and e-commerce • Scaled the sponsorship portfolio from 20+ partners; sponsorship revenues up ~30% • Season-ticket sales

Joined FC Botev Plovdiv to build the club's commercial function and prepare the commercial launch of the new 18,000-seat stadium, which opened in April 2023 — sponsorship, marketing, retail, ticketing and fan engagement built from the ground up. • Opened the new 18,000-seat UEFA-certified stadium in April 2023: hospitality and VIP product design, pricing architecture, commercial inventory, retail space and the matchday operating model • Designed the club's multi-tier sponsorship model, which grew into a 2

Courses: Fans engagement (russian&english); Marketing strategy of sport organization; Sport economics; Project management in sport

Courses: Fans engagement (russian&english); Marketing strategy of sport organization; Matchday; Marketing of sports events; Pricing policy of sports organizations

Advised the Russian Ice Hockey Federation during the development of the National Player Development Programme — a new long-term framework for youth hockey development. Short-term mandate alongside my executive role at FC Lokomotiv. • Contributed to the programme concept, structure and methodology, including the use of modern training and development approaches • Helped form and coordinate the project team and supported development of the programme’s core content • Co-authored Philosophy and Basic Princi

Founded and led SPHERE Sports & Consulting in Hamburg, delivering cross-border projects for clubs, federations and corporate clients across Europe and Russia. Focused on commercial strategy, sponsorship, fan engagement, ticketing and project delivery, with full P&L responsibility. • Delivered sponsorship, activation and fan engagement projects across 15+ countries, reaching more than 10,000 participants • Designed the ticketing and audience strategy for the SportAccord World Combat Games 2013 in St. Pete

Led The GAME Agency in Moscow in parallel with SPHERE Sports & Consulting, focusing on sponsorship activation, fan engagement, content and international sports projects. Full P&L responsibility and day-to-day management of client delivery. • Delivered the LUKOIL Children’s Champions Cup across 10 countries and the #TurkishHolidays grassroots football programme across 15+ countries • Led sponsorship activation programmes for LUKOIL and VTB across European markets • Delivered media, PR and digital content

CFO and Management Board Member during a period of business expansion, with a focus on restructuring the finance function and introducing reliable operational planning, management reporting and financial analysis. Worked directly with the Owner on investment and growth decisions. • Restructured the finance function and introduced group-wide financial planning, budgeting and management accounting • Automated monthly management reporting, improving finance team productivity by +50% • Prepared business cas

Led financial planning at TransTeleCom HQ during rapid regional expansion, covering 20+ affiliates and group-wide budgeting, investment analysis and M&A integration. • Built and rolled out a unified planning and budgeting framework across 20+ regional companies • Led financial integration of acquired telecom and manufacturing businesses • Improved pricing and investment planning, increasing available investment capacity by up to 20% annually

Early-career finance role at Delta Telecom, one of Russia’s first mobile operators, focused on cash flow planning, cost control and working capital management. Reported to the CFO. • Prepared daily cash flow reporting and short-term income and expense forecasts • Improved contract and financial control processes, including centralised documentation and settlement procedures • Managed receivables and payables, improving working capital discipline

South Afrcia was chosen as a study trip destination due to its importance in the global business as a hub for companies to enter the fast growing African market. Mixture of lectures, company visits and social events in Johanesburg were intergral part of one week program. The main focus was on the

Hong Kong was chosen as a study trip destination due to its rise within global business as one of the fastest growing economies and leading emerging markets. Mixture of lectures, company visits and social events in Hong Kong and factory visits in mainland China were intergral part of one week progr

The RSM EMBA is an international 22 month professional development experience focussing on developing general management skills. The curriculum is designed to complement management experience in a multi-cultural environment with a deep understanding of how global business works Elective courses t

Ph.D. Thesis: Government Regulation of Multinational Corporations’ Activities in Transformation of the Russian Economy