Allen Sarafian

• Restructured campaigns, tested multiple bid strategies, and automated projection calculations. • Increased monthly conversions by 300% while dropping CPA by 57% year-over-year, the largest increase in company’s history. • Increased SEA budgets by 75% due to performance and profitability. • Consistently exceeded monthly performance goals by average of 130%+ through 2019. • Created bid management algorithms to automatically calculate CPA targets, increasing efficiency in online campaign optimization.

• Acted as the online marketing subject expert. Reviewed and analyzed SEA performance data, assisted SEA team in providing actionable insights & recommendations to key client contacts. • Applied meticulous & thorough data analyses to create high-level strategy, tactical marketing plans & detailed performance projections. • Used in depth knowledge of identifying customer needs & industry trends to assist in budgetary, performance & tactical execution.

• Served as the main point of contact & client team lead for key enterprise level clients. Participated in on-boarding, quarterly business reviews, renewals & high profile launches. • Drove highly targeted paid search strategy in alignment with & deep understanding of clients’ products, industry, marketing goals & objectives. • Pursued opportunities to grow client business through results analysis, forecasting, trending, as well as creating success metrics & stretch goals.

• Managed & maintained vendor relationships to maximize profitability &executed innovative agency offerings for accounts totaling over $43M in annual media spend. • Provided leadership & training to a team of 22 senior managers & specialists within 3 regional offices (New York, Toronto & Montreal) to ensure best practice planning and execution of top agency programs. • Identified opportunities for new business acquisitions and participated in client pitches resulting in $8M in new business.

• Responsible for financial health and profitability of agency accounts totaling $54M in annual media spend. • Provided guidance & coaching to a team of seven paid search experts, in executing result oriented campaigns. • Managed 10-member reseller program, creating $10 million in yearly utilizing savings. • Created presentations for weekly & monthly client meetings presenting SEM-related research, insights, campaign performance and recommendations to key internal and external stakeholders.

• Managed PPC campaigns for a $450 million company; involving 6 separate business units. • Produced 32% costs savings while increasing revenue by 138% in first 6 months of management. • Doubled marketing budget YoY. • Supervised the implementation of automated reporting system that incorporated multiple data sources resulting in reduced man-hours by 87%.

• Managed up to 25 accounts and created 15% average cost savings on all online marketing campaigns under personal management. • Created automated bid management tool to calculate keyword bid pricing, by analyzing historical data across multiple metrics - increasing productivity by 83%. Tool was used with multiple agencies, to reduce costs & increase sales. • Protected profitability by retaining sales volume above historical levels.