Allison Eckhart

As Marketing Manager for SolTech, I shifted focus from marketing recruiting services to an overall responsibly for business development and lead generation. Utilization of Web 2.0 technologies continued to be a focus, in line with targeted e-marketing campaigns and an overall corporate website redesign. As part of the business development team, I strove to utilize an innovative approach to marketing tactics such as SEO, lead generation, content creation, among others.

As a Marketing Analyst for SolTech I was constantly working to utilize Web 2.0 technologies to educate potential clients, current clients, and candidates with information about SolTech and the landscape of the current technology marketplace in Atlanta. My focus involved increasing qualified candidate flow to our team of technical recruiters to place talent for both internal business needs as well as for identified client needs.

As the Marketing Associate, I was responsible for promoting sales generation and awareness through strategic and effective marketing campaigns and tactics related to Stericycle's Returns Management Services (RMS) division. RMS provides recall services for pharmaceutical, medical device and consumer products companies as one of the most experienced companies in the industry ensuring compliance and effective recall execution.

As an intern for Ford Motor Company, I was given the opportunity to conduct market research of competitive service contracts from both a dealer and customer perspective. At the conclusion of the internship I presented my findings and proposed ideas to increase profitability and penetration of Ford's Extended Service Plan.

Marketing