James Dawson

Strategic Marketing Leader | Channel Development: Partner Alliances & Go to Market Enablement. Experienced and creative pro focused on developing partnerships with Fortune 500 companies in telecom, healthcare and B2B. https://www.linkedin.com/in/gotomarketer/ Core Competencies: Partner Ecosystem Growth, Go-to-Market Strategies, Data-Driven Decision Making, Channel ROI Analysis, Lead Generation & Sales Enablement, Joint GTM Initiatives, Cross-Functional Collaboration, Strategic Partner Planning.

US Partner and Channel Marketing, GSIs & OEMs

- Directed go-to-market planning, co-marketing campaigns, program development and performance measurement of analytics partners. - Worked across IBM sales, product management and communications leadership to execute go-to- market strategies and plans for the top tier of business partners. - Provide marketing counsel for IBM partners, direct creative agencies in the development of effective campaigns, integrated tactics, content to support lead generation campaigns and events.

- Developed Account-Based Marketing Programs across wireline, wireless and IoT business units to develop account strategies, personalized communications, and client engagement plans. - Refined digital strategies via research-based, customer journey maps for key markets / customers. Worked with partners to develop framework / data feeds to populate journey maps in real time. - Created digital dashboards that sales could access to view the account data, client deals, contact profiles and financials.

Specialized in medical and healthcare marketing working with specialty medical practices, local physicians, and care facilities like Texas Neurology.

Completed a five-year cooperative education that alternated periods of work and study. This included a two-year editorial internship at The Boston Globe.