Ana Lárez

• Project management: financial and accounting coordination of EU funded projects with internal and external stakeholders • Account management: management of existing- and cultivation of new clients or business opportunities (incl. performance reports and analysis) • Marketing & Sales: creation of sales and marketing materials, market research, lead generation and qualification • Web development: conception and design of new and existing web pages using WordPress, basic HTML and CSS

• Marketing strategy: creation of all marketing and sales materials, lead generation and development of marketing campaigns for the sale of online payments in Latin America • Event coordination: trade show planning and execution, securing speaking opportunities and overall social media management

• Marketing & Events management: planning trade show attendance and managed and monitored allpago’s overall digital presence, achieving a 50% increase in interactions • Business development: identifying market expansion opportunities through research and lead generation

Sales analysis: monitored weekly retail sales performance across the EMEA region and supported the sales & channel marketing teams with establishing monthly budget goals and sales forecast

Global Supply Chain Management, International Strategy, European Economics, Marketing, Human Resources & Organisation. 18-month Erasmus Exchange in Germany: study semester at Hochschule für Wirtschaft und Recht & Placement Year at allpago GmbH