Ana Williams

Responsible for driving demand generation and brand awareness within the EMEA and APAC regions with a focus on digital marketing, Account Based Marketing and PR.

Responsible for leading the revenue marketing strategy and the in-country marketing teams across the EMEA region to ensure the company was recognised as a leader in the market whilst delivering on go-to-market, demand generation goals.

Established awareness of the benefits that Olapic's innovative visual marketing technology could bring to enterprise B2C marketers through storytelling and value-driven campaigns across the EMEA region and grew the UK based marketing department from 1 to 5 professionals.

Developed strategic communications across channels including online, partnerships, events, PR, webinars and social media establishing Shoutlet as a thought leader in the market.

Responsible for marketing communications, marketing acquisition and client retention across ACTIVE's international division. Activities include defining marketing strategy and implementation across multi-channel campaigns both online and offline to grow the company's business, exposure and establish its competitive position as a thought leader in the events industry.

Marketing and Business studies