Anastasya Golovchanova

- Content creation, including LinkedIn, blog articles, case studies, press releases, presentations, one-pagers etc. - Conducting in-depth market and competitive analysis across EU and U.S. markets - Contributing to the development of product positioning and value propositions, translating complex capabilities into clear, customer-centric messaging for retail and eCommerce audiences - Contributing to the development of GTM strategy for the U.S. market, including target segment definition, messaging framework

- Managed communication strategies via LinkedIn and oversaw the work of contractors, including SMM managers, designers, and developers. Conducted internal and external analytics to optimize marketing efforts. - Contributed to PR initiatives by writing articles and case studies for the website. Led the company's branding and positioning efforts at conferences and forums. - Responsible for developing the go-to-market and marketing strategy for UAE to attract B2B clients from the Enterprise segment, focusing

- Participation in the development of IQFluence's go-to-market and marketing strategy for its launch in the U.S. market. - Led content creation efforts, including writing articles for the website and media, and ensuring proper registration across relevant industry listings. - Developed and executed email newsletters with targeted audience segmentation. - Created and implemented a content plan for LinkedIn, managing posts that contributed to increased brand awareness and online presence. -Building long-t

- Gained hands-on experience in conducting promotional campaigns and managing marketing communications. - Analyzed customer experience and customer databases to identify key insights, optimizing marketing strategies. - Collaborated with E-Commerce partners to enhance product visibility and streamline marketing efforts.

-Responsible for developing eco-friendly packaging for Nescafé