Asmita Moghe

•Serving as the key commercial bridge between brand teams and local markets for Hugo Boss, Escada, and Joop — ensuring brand strategy is executed with market relevance and commercial impact. •Driving process simplification and acting as the voice of markets at a global level, translating field insights into actionable recommendations for global business development.

•Promoted in recognition of commercial impact and cross-functional leadership across Coty's Prestige portfolio.

•Drove end-to-end category and portfolio strategy across 17 prestige brands and 15+ markets: assortment architecture, pricing, distribution, and channel planning across retail and digital touchpoints. •Led global innovation forecasting for 250+ fragrance and makeup launches: benchmarking performance, challenging over-forecasts, and aligning with supply and production planning — achieving >85% forecast accuracy.

• Coordinated with 18 EMEA affiliates to ensure execution of regional brand strategy. • Analyzed monthly sell-in/sell-out by Affiliate, Category, Franchise & Retailer. • Created Visual Merchandising and Product Forecasting guidelines.

•Enabled Paid Media and 360 Marketing activation by coordinating with EMEA markets (17 affiliates)and media agency •Lead Asset Management and Distribution for 5 key campaigns •Consolidated and analysed regional budget aiding in defining long run media plan •Monitored social media asset performance using Social Bakers and Sprinklr • Enabled creation of CRM trigger email templates for 4 core products Tools: Digital Asset Management Software | Social Bakers | Sprinklr | MS Office

•3 months consulting project to implement sustainable initiatives.

• Extracted key insights for marketing team from over 6 qual and quant research studies • Conducted transversal research on 10 corporate and brand topics of interest: brand profiling, trend analysis etc. • Spearheaded strategic research on “DTC Omni-channel Strategies” to determine retail direction of newly acquired brand • Leveraged data from Euromonitor, NPD and Beauty Research for competitor analysis. • Created semi-annual luxury newsletter and handled the weekly beauty bulletin on trendy topics

•Conceptualised and developed a digital platform for the LGBTQ community within L'Oréal as a part of the Leadership and Diversity Chair. •Working on various features of the platform via creation of mocks up to develop a working prototype. •Content Creation for the digital platform. •Created Infographics using Canva and video for pitching Idea •Delivered TEDx style presentation to 100+ L'Oréal employees. •Part of Winning team - opportunity to be a delegate at One Young World 2021.

• Worked on Uk heathcare project for NHS. • Product Owner (Business Analyst) in an agile environment. • Analysed new product requirements via stakeholder collaboration and converted them to user stories in order to be developed. • User story acceptance after completion of product feature. • Prioritised product backlog and sprint planning for healthcare application ScriptSwitch. •In charge or reviewing articles as a part of the editorial committee for the in-house UK healthcare newsletter.

•Conducted market research under the marketing and sales department to analyse the Insulin market in Mumbai . •Contributed to 50% of the data generated by means of field work followed by extensive competitor analysis of Insulin brands. •Identified key customers, doctor business potential, area sales potentials and key geographical areas for the sales team to target. •Findings presented to Zonal Sales as well as Product Managers.