Anca Dumitrache

Manage Corporate Sustainability projects related to both Employee Engagement and general Social Performance Ensuring a constant stakeholder dialog with the scope of creating the people awareness and a company brand image both in external and in internal, using various methods (mainly volunteering, national campaigns and internal employee engagement programs) Central point of contact for all activities related to media relations for projects managed by the Corporate Sustainability subdepartment,

- Preparing communication strategies for clients (e.g., METRO, Real, Kober) - Recommending targeted, innovative media vehicles consistent with media strategies - Manage the team of internal/ external experts involved in the implementation of integrated communication campaigns - Manage 6 million Euros in media budget

-Major account Vodafone: Recommending & implementing annual media strategies Developing and managing budgets, preparing cost estimations & evaluation for projects. Managed more than 20 million Euros in media budget Coordinate the preparing of media audit data for all media twice a year Coordinating a team of media planners & media buyers on media plan development and implementation -Preparing media strategy for new clients : METRO/real,-, UPC, Banc Post, Claritin, Hame, Kober.

Developing and implementing the optimal media tactics on each campaign on Vodafone account Keep record of all media expenditures/ plans on future investments Briefing and supervise media projects Provide regular on-going tracking reports and post-buy evaluations to measure efficiency and effectiveness of media plans, Manage invoices from TV suppliers Preparing TV media plan options, analyses, and recommendations for : LOreal, Vodafone, Boots, Evyap, Energizer, LaborMed

Erasmus Scholarship to University Collage of London - London, UK (September 2003 - June 2004)