Andre Holderbaum

We, at Fisher & Paykel Technologies, create smart, connected and customized drive systems that deliver value for large manufacturers. ‍We do this through our expertise in combining sensing, adapting and system-level integration in our drive systems (electric motors, electronic, software and sensors), our unique co-design methodology, and leveraging capabilities in global manufacturing, logistics and scale through the Haier Group.

• Grew revenue from external customers, managing all commercial aspects from 1st contact to contract negotiation and start of sales • Created and approved new business strategy, focusing on new applications outside home appliances and focusing on selling customized solutions leveraging existing technologies • Initiated and created company identity and brand, changing from an internal business unit name “Components & Technologies” to Fisher & Paykel Technologies

• Led acquisitions and partnerships searching project, estimating synergies and shortlisting five companies. Project led to global partnership that complemented product portfolio; • Completely redefined team deliverable, focusing on business decisions and sales support. Implemented quarterly report to the board with focus on competitive environment and business decisions required to mitigate risks or capture new opportunities.

• Led preparation for annual negotiations with customers, covering more than 70 customers worldwide. Created customized value propositions and pricing strategy to each customer, estimating financial impact and leading decision making process. Project won prize of most valuable company project in 2013 • Built multi-year agreements with three major global customers, protecting volumes and strengthening long term partnership