Andrea Petzold

Product launch of novel products at Sigvaris in new indication areas (lymphatic and lipoedema) - Implementation of product launch depending on country-specific requirements - Preparation of packaging, instructions for use and measuring instructions - Ensuring the correct application incl. contraindications - Business Case Creation, Strategy Development and Implementation

Major tasks: • Evaluation and Recommendation of Compliance regarding the biocide REACH, medical device and in-vitro diagnostic regulations for customers from the pharmaceutical or chemical industry. • Dedicated biocide team-building at Arcadis • Establishment of professional advertisement programme at Arcadis Switzerland • Strategy planning and implementation of the biocide support solutions

 - Successful evaluation and implementation of new Chinese suppliers  - Improvement of working capital -Evaluation and approval of new suppliers from China and Europe  -Negotiation of exclusive contracts  -Development of new strategic business areas  -Project- and Customer Relationship Management  -Improvement of procurement and supplier approval processes  -Technical support for sales team

Development and implementation of marketing strategy (Responsible for a yearly turnover of 10 Mio. EUR )  Leadership in projects aiming at the change of the formulation strategy in wood protection  Cost and capacity monitoring – identification of new and cheaper suppliers for a product group resulting in 2 Mio. € of turnover increase  Key account management in wood protection with customer focus responsible for the 5 most important companies with the market share of more than 70 % in Europe

 Strategic product portfolio management  General management in multicultural and multi-functional teams  New business development  Leadership in project teams  Market and competitor  Global market introduction of new products  Implementation of a key account management system  Budget planning and responsibility for turnover and margin

Development of an integrated (Budget, Investments) “Strategic Management Process” for Lanxess with involvement of Controlling responsible for process, content, planning premises, Guidelines/frame conditions, templates and IT infrastructure Accumulation and coordination of the information flow for the preparation of the board decisions Support of the Lanxess organisation in the global implementation of the “SMP” system Maintaining close contact with the Business Unit and other corporate functi

- Pharmaceutical product management and market analysis  - Technical and scientific coordination of the research projects  - Offering of new developed intermediates for clinical phase I-III drugs  - Monitoring sales and margins within pharmaceutical intermediates

Drug discovery research in the fields of cell biology, molecular biology and virology - Clearing DNA from cell-cultures - working in sterile labs - DNA cloning

Marketing, Organisation und Planung, Dienstleistungsmanagement

Pharma